- EPMD celebrates the release of their 8th album, "We Mean Business" with contributions from Artists to the Groundswell Community Mural Project. -
Los Angeles, CA. (November, 2008) — Los Angeles based A.K.L.A Productions announced today the unveiling of "The EPMD Logo Project", a collection of premiere international artists offering their interpretations of the iconic EPMD logo. Works from each artist will be presented on canvases and prints and auctioned off at a record release event and a listening party. In Los Angeles, EPMD will team with Zune at their Zune L.A. space, offering guests the first opportunity to hear the new album and bid on the exclusive artwork. A main event will follow in New York, which will include performances by EPMD and friends, as well as the next opportunity to bid on the artwork.
Haze's original Logo for EPMD will remain the true symbol for the group. These pieces are one off interpretations for this project.
Portions of the proceeds earned from each event will go to benefit Brooklyn New York-based charity Groundswell Community Mural Project. This is a unique opportunity for renowned urban artists to pay homage to, and collaborate with, one of the most legendary Hip Hop Recording groups of all time. Created in the wake of New York's graffiti movement, EPMD's logo is one of the most recognized in the world of hip hop.
"It's inspiring to be able to reinterpret a logo that was a staple of my youth," says Darren Brass of TLC hit series Miami Ink, "I'm honored to be able to participate." The Logo Project's current roster of participating artists also includes: Cey, Hersk, HVW8, The Uprising, Keith Rocka and Darren Brass's Miami Ink co-star Chris Garver. Additional artists sign on to participate on a daily basis.
Additionally, AKLA will commemorate the event with a limited edition T-shirt and poster of one select piece. A portion of these items will be given to attendees and the remaining will be auctioned off at the event, all proceeds to benefit the charity. A contest will also be offered in conjunction with a media partner which the general public can submit their own interpretations of the logo. Winning designs will be featured at each event.
"This is a celebration of hard work and an amazing new record. We feel blessed to have the support of all this talent and are happy to be able to use our good fortune to give back to the Groundswell organization and the kids they support," states Parish Smith of EPMD. "Having been in the game for twenty years our logo is part of us. It's really cool to see all these artists put their own touch on our symbol and it feels good to be able to give back to a great cause," says Erick Sermon. EPMD's new album "We Mean Business" will be in stores on December 9th.
ABOUT EPMD
Parish Smith and Erick Sermon are EPMD, the first rap group whose members excelled as both rappers and producers during their long lasting career. They one of the most sampled rap acts of all times. They introduced funk-styled production to rap. They are among the best talent scouts in the business, having introduced the likes of Redman, Keith Murray and Das EFX. They broke up and reunited. EPMD are undisputed legends in the rap game.
ABOUT GROUNDSWELL MURAL PROJECTS
Groundswell Community Mural Project is a Brooklyn-based non-profit organization founded in 1996. Groundswell brings together professional artists, grassroots organizations and communities to create high quality murals in under-represented neighborhoods. The organization strives to inspire youth, communities and artists to take active ownership of their future and equip them with the tools necessary for social change. Work is done citywide with a special focus on Brooklyn.
Groundswell teaches communities to use murals as a means to increase civic participation and encourages individuals to speak for themselves in a large-scale venue.
A.K.L.A Productions
A.K.L.A is a Los Angeles based production company founded in 2007. The company has an extensive background in the music and art scenes, and produces media events in New York and LA.
Contact: Nicholas Adler
For A.K.L.A
(917) 923-6237
NicholasAdler@Gmail.com
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